Behind the Brand
We at Dipti Mrinalini bring you elegant and mindful designs made from the finest handcrafted Indian fabrics. We draw inspiration from the natural bounty all around us and have comfort and time transcending style at the core of all our creations. A delicate play on colours, a blend of simple silhouettes with elegant detailing and an ever-so-soft feeling are the trademarks of our clothing.
We source our fabrics from rural weavers and craftsmen all over India and design our clothes in our cozy studio in Hyderabad, India. We believe in fair wages and comfortable working conditions. Our team finds immense joy and peace in designing and creating these clothes.We source our fabrics from a diverse set of talented artisans from rural India. A few of our regular sourcing is done from Illindirapuram and Velpur, West Godavari District, A.P., Rajahmundry, East Godavari District, A.P, Hyderabad, Telangana, Purnia, West Bengal, Coimbatore, Tamil Nadu and a few NGOs like Chitrika.
Dipti Mrinalini - The founder and designer at large at the label has an unending love affair with organic fabric, Indian art, and techniques. Each of her designs uses generous helpings of these elements; the end result is exquisite, timeless and modern.
Dipti's creations are a reflection of her understanding of simple living, her wish for slow fashion and her imagination of beautiful comfortwear. She believes rural livelihoods form the core of the country’s heritage and she strives to see that live and breathe in clothing.